Main Street SLV Venues 

Henflings Firehouse Tavern

By Julie Horner On Saturday, November 16, 2024, the Santa Cruz Mountains celebrated a rebirth of one of its most treasured community hubs, Henflings Tavern. Mario Ibarra, who also owns Aroma Restaurant in Ben Lomond and business partner Antonio Hernandez, who owns Avenue Cafe in Capitola were the honorees of the day; Mario cut the ribbon commemorating the next chapter… Read More
Bigfoot Museum Felton California Local News Main Street SLV Real Estate Commercial Valley People 

Iconic Bigfoot Museum Building on the Market

Felton Roadside Attraction to Evolve By Julie Horner The two-room building at the corner of Highway 9 and San Lorenzo Avenue that currently houses the Bigfoot Discovery Museum is for sale. Located near Henry Cowell Redwoods State Park, the 390 square foot single family residence was built in 1949 on a 3,398 square foot lot that includes a fenced side… Read More
sasquatch san lorenzo valley boulder creek Business Main Street SLV Valley People 

Only in the Santa Cruz Mountains: The Sawmill Sasquatch Commercial

There have been reported sightings of Sasquatch in the Santa Cruz Mountains for many years. Some claim to have seen glimpses of the large, hairy creature while hiking or camping in remote woods. Recently, locals found Sasquatch in broad daylight on our main thoroughfare participating in a commercial shoot for the popular Sawmill Restaurant & Alehouse in Boulder Creek. Aaron… Read More
Business Food & Drink Main Street SLV 

Humble Sea Tavern Reopens

Community Embraces Felton Taproom By Julie Horner Taking a breath to regroup, Humble Sea Tavern in the old Cremer House building near the corner of Graham Hill and Highway 9 in downtown Felton has reopened for weekend pours. They’re focusing on serving their award-winning craft brews, select wines, and artisanal cocktails Friday, Saturday, and Sunday and featuring a fresh food… Read More
ann wycoff lost librarians grave Books Columns Main Street SLV 

The Lost Librarian’s Grave: Tales of Madness, Horror, and Adventure 

By Julie Horner Among the teaching volumes, spiritual guidebooks, tribal lore, and works of fantasy in the athenaeum of books for sale at Air and Fire: A Mystical Boutique in Boulder Creek, The Lost Librarian’s Grave edited by Ann Wycoff welcomes readers of speculative fiction into a world of the supernatural and the abominable. The 437-page short story anthology features… Read More
Aroma Restaurant Ben Lomond California Business Main Street SLV 

Food, Friends, Laughter & Love! Welcome to Aroma!

By Julie Horner The Santa Cruz Mountains celebrates a new dining experience in sunny downtown Ben Lomond. After a series of soft openings to put on the finishing touches, Aroma Restaurant officially opened in March. Located where the iconic Tyrolean Inn had served up Bavarian and German cuisine since 1975, the establishment is updated and bright and welcomes the community… Read More
Little Forest Bakery Business Main Street SLV 

Eggs, Cream, and Butter: A Taste of Magic at Little Forest Bakery

By Julie Horner Professional pâtissière Emily Allis has been creating delectables since she was 18. “I’ve been baking my entire life,” she said. Little Forest Bakery, her fully licensed home kitchen in Boulder Creek celebrates nearly two years in business turning out pastries, cookies, pies, and cakes to order and savories like quiche, herbed scones, and “badass biscuits” using the… Read More