sasquatch san lorenzo valley boulder creek Business Main Street SLV Valley People 

Only in the Santa Cruz Mountains: The Sawmill Sasquatch Commercial

There have been reported sightings of Sasquatch in the Santa Cruz Mountains for many years. Some claim to have seen glimpses of the large, hairy creature while hiking or camping in remote woods. Recently, locals found Sasquatch in broad daylight on our main thoroughfare participating in a commercial shoot for the popular Sawmill Restaurant & Alehouse in Boulder Creek. Aaron… Read More
Business Food & Drink Main Street SLV 

Humble Sea Tavern Reopens

Community Embraces Felton Taproom By Julie Horner Taking a breath to regroup, Humble Sea Tavern in the old Cremer House building near the corner of Graham Hill and Highway 9 in downtown Felton has reopened for weekend pours. They’re focusing on serving their award-winning craft brews, select wines, and artisanal cocktails Friday, Saturday, and Sunday and featuring a fresh food… Read More
Business Food & Drink 

A Call to Gathering: BaleFire Brewing Opens in Live Oak

By Julie Horner Craft beer lovers will be stoked to notice that a new brewer has come to town in the Live Oak district of Santa Cruz. Former Boulder Creek locals and KBCZ 89.3 FM Community Radio alumni, Leslie and Matt Buchanan and business partners Stephanie and Nate Murphy have signed the lease in the East Cliff Village Shopping Center… Read More
Aroma Restaurant Ben Lomond California Business Main Street SLV 

Food, Friends, Laughter & Love! Welcome to Aroma!

By Julie Horner The Santa Cruz Mountains celebrates a new dining experience in sunny downtown Ben Lomond. After a series of soft openings to put on the finishing touches, Aroma Restaurant officially opened in March. Located where the iconic Tyrolean Inn had served up Bavarian and German cuisine since 1975, the establishment is updated and bright and welcomes the community… Read More
Barbara Knowles round table pizza felton Business 

Round Table Pizza Celebrates 50 years in Felton | SLV Main Street

By Jennifer Mount Piping hot, cheesy sweet tomato goodness and a satisfying crunch. Pizza! My mouth waters just thinking about it. Here in the San Lorenzo Valley, one locally owned business has something very inspiring to celebrate. 2023 marks the 50th anniversary of Round Table Pizza in Felton! Opening in 1973, Round Table claimed a prominent corner spot in the… Read More
Little Forest Bakery Business Main Street SLV 

Eggs, Cream, and Butter: A Taste of Magic at Little Forest Bakery

By Julie Horner Professional pâtissière Emily Allis has been creating delectables since she was 18. “I’ve been baking my entire life,” she said. Little Forest Bakery, her fully licensed home kitchen in Boulder Creek celebrates nearly two years in business turning out pastries, cookies, pies, and cakes to order and savories like quiche, herbed scones, and “badass biscuits” using the… Read More
Tattoo artists Berit Piik and Josi Lugosi in Brookdale Lodge’s iconic Brook Room Business 

Women-owned Salem Tattoos Opens at the Brookdale Lodge

By Julie Horner Tucked into an enticing nook at the famously haunted Brookdale Lodge, you’ll find Salem Tattoos. Easy to spot beneath a branded awning marking Suite D, between the Brookdale Market and the Brookdale Cafe and Grill, owner Berit Piik (Spoopy) and business partner Josi Lugosi welcome ink seekers to experience fresh tattoo art opportunities in their newly created… Read More
Boulder Creek Brewery Business 

Boulder Creek Brewery Update

Owner Joe Wolff has convened an unofficial group of trades advisors to offer suggestions for renovations to the Boulder Creek Brewery building. Obstacles to overcome include downtown septic challenges and resolution of outstanding permitting issues. Wolff purchased the property last year. Read Julie Horner’s account from December 2021 at Pictured above Wolff and a group of supporters survey the… Read More