Economy Election 2024 Local News 

Proposed Sales Tax Increase for Unincorporated Santa Cruz County

Measure slated for the March 5, 2024 Primary Election. In a move to bridge a shortfall in the Proposed Budget for Fiscal Year 2023-24 passed by the Santa Cruz County Board of Supervisors in June, the Board voted unanimously on Tuesday, December 5, 2023 to place a half-cent sales tax measure on the March 5, 2024 Primary Election ballot. The… Read More
Business Food & Drink 

A Call to Gathering: BaleFire Brewing Opens in Live Oak

By Julie Horner Craft beer lovers will be stoked to notice that a new brewer has come to town in the Live Oak district of Santa Cruz. Former Boulder Creek locals and KBCZ 89.3 FM Community Radio alumni, Leslie and Matt Buchanan and business partners Stephanie and Nate Murphy have signed the lease in the East Cliff Village Shopping Center… Read More
Food & Drink Valley People 

Santa Cruz Fungi: Popsicles With Benefits

By Julie Horner Cool cats looking for a chill experience this summer will be delighted to discover Santa Cruz Fungi “Popsicles with Benefits,” handmade medicinal mushroom-infused frozen treats. Founders and fungi fanatics Paul Lazazzara and Katie Sarna have a lifelong obsession with mushrooms and eating healthy. Based in Boulder Creek, the couple launched their nano business in 2020 and began… Read More
Community 

Rainbow Rose Tattoo and Art Gallery Opens in Boulder Creek

By Julie Horner In Body Art as Visual Language, Enid Schildkrout writes, “Body art is not just the latest fashion. In fact, if the impulse to create art is one of the defining signs of humanity, the body may well have been the first canvas. Body art communicates a person’s status in society; displays accomplishments; and encodes memories, desires, and… Read More
Eric Kennedy Zayante Market Business Main Street SLV 

Zayante Creek Market & Deli: Carrying On A Mountain Tradition

By Michele Murphy and Julie Horner San Lorenzo valley native Eric Kennedy is the new owner of the Zayante Creek Market & Deli. This neighborhood corner store in the heart of Zayante was established in the 1940s and served the area first as a Chevron gas station. One of a cluster of buildings now owned by David Faulkner in the… Read More